You Deserve To Be Paid

   ~ by Beverly Koski

It is difficult to write about this subject without being accused of being "preachy" - if there is such a word. An image comes to mind of yours truly on a stage, leaning on a podium, peering over my bi-focals at a few attendees in an otherwise empty hall. My subject of passion is the need for artists to bear in mind that hanging their works of wonder on the walls of doctors' and dentists' offices, coffee shops, lawyers' hallowed halls etc. for absolutely no re-imbursement is not a profitable idea. The general attitude is that artists are enjoying exposure of their art. But wait a minute, aren't these professional folks those who might be buyers? If art is free, there is no need to purchase! As for the blokes who are waiting for a consultation, treatment, or a cup of coffee, one has to wonder if there is motivation to make a serious consideration of buying art.

Consider this: your valley arts council is embarking upon greater penetration for the benefit of local artists. One plan is to establish a rental/purchase program. The solicitation of local businesses and professional offices would be a starting point. Apart from the positive effect of art decorating walls, a business that pays rent for pieces can claim a tax deduction. However, it is clear that an effort in this direction will prove to be difficult and probably unsuccessful if most places of business are already well supplied with free artwork. The result - no rental income for either artist or arts council.

  ~ by Beverly Koski, June 2009